Project Overview

Under its innovative Play for Nature program, SEED, in partnership with AFL, has established community “Footy Forward Clubs” that marry football training with biodiversity education. These clubs offer structured football sessions emphasizing teamwork, leadership, and discipline while integrating interactive modules on local ecosystems, sustainable living, and waste management. Through these sessions, participants learn biodiversity conservation through hands-on, playful activities such as eco-games, field-based “nature drills,” and football-themed quizzes. A core component is a Training-of-Trainers (TOT) model, through which 500 enthusiastic young participants (including 50% girls) have been trained as eco-leaders and peer educators. These youth then lead conservation-themed tournaments, community clean-ups, and awareness campaigns in schools and villages—ensuring that environmental messaging spreads organically, rooted in community contexts.